What are shopper marketing strategies?

A shopper marketing strategy revolves around meeting the needs of your customers and going above and beyond to offer them an amazing experience. Once customers enter your store, they don’t do it just for the mere reason of gathering products, they do it for the whole shopping experience.

How do you attract customers to your shop?

8 Ways Retail Businesses Can Attract New Customers

Buy online, pick up in store.
Match online prices (or value)
Provide inventory information online.
Send out promotions via SMS.
Optimize your website for local searches.
Host events.
Increase curb appeal.
Create a lounge space (with WiFi)

What is CPG shopper marketing?

Shopper marketing is a natural fit for CPG product launches. It is the shopper who encounters the physical product in a store and who will make the decision of whether to pass it by, inspect it further, or decide to place it in the shopping cart.

What makes a good shopper?

The ability to perform and submit assignments promptly is a must. A good mystery shopper arrives when they say they will, does what is needed of them and spends the correct amount of time doing it. A GREAT mystery shopper is proactive, uses intuition, integrity, accuracy and honesty.

What is the difference between shopper marketing and trade marketing?

One of them analyzes the buyer (Shopper Marketing) and the other (Trade Marketing) negotiates and is carried out store by store. So that together they can create an in-store experience that persuades Shoppers to buy a product or service.

What is the difference between trade marketing and shopper marketing?

Trade Marketing would encompass all the strategies & tactics that Push a brand’s message or products through the retailer to the shopper. Shopper Marketing exists to create a Pull that will draw shoppers to the retailer to purchase product or be aware of your message.

What is digital shopper marketing?

Shopper marketing is the practice of targeting in-store shoppers with messages that encourage last-minute, impulse purchases. Using actionable insights, both aggregated and based on the individual, shopper marketing campaigns build brand awareness and drive sales.